Lyra in Africa Organization (Lyra) is a registered Tanzanian Non-Governmental Organization based in Iringa, Tanzania. Lyra’s mission is to create vibrant communities by improving education and income opportunities for girls and women across rural Tanzania.
We are seeking a part time, freelance Social Media and Communications consultant, to manage Lyra’s day to day social media and communications, increase Lyra’s presence across social media as well as enhance internal communications. In addition, this role will support the newly established Lyra in Finland association with communications and establishing a social media presence.
As this is a freelance role, we will work with the consultant to determine how many days a month they have available for this role. We would like to aim for 1-2 days per week, and can be flexible as to how these days are delivered.
Role: Freelance Social Media and Communications consultant
Location: Iringa, Tanzania, but virtual working is a possibility
Preferred start date: as soon as possible
End date: December 2022
Reports to: COO (UK) and Project Manager (Tanzania)
Travel: Some travel to Lyra field locations may be required
Must have the right to work in Tanzania and work as a freelance consultant
Roles and Responsibilities:
Social Media Content Creation
● Responsible for all day-to-day social media execution (included by not limited to Lyra’s main Instagram, Facebook, Twitter, and LinkedIn accounts), and maintaining a social media calendar
● Create original, quality, and engaging content for our supporters, ensuring the quality by editing or adapting content as necessary
● Deliver live-blogging or live coverage sessions as needed
● Work with members of the Lyra team to identify opportunities to increase our brand, influence and fundraising or campaigning initiatives
Social Media Response
● Responding to supporters on our various social media channels: DMs, comments, and mentions. Ensuring Lyra’s values and reputation are upheld
● Flagging reputational risk issues up to the Lyra SMT as needed
● Coordinating day to day social media support and training
Reporting
● Extracting and reporting on social media KPIs
● Measuring the success of social media campaigns
Communications
● Support the Lyra program teams to create compelling case studies of their respective program areas
● Lead of the creation of bi-annual Lyra supporter newsletters and internal communications
Website maintenance
● Update the Lyra website as and when required
Support to the Lyra in Finland association
● Support the Lyra Finland Board develop communications to supporters of the Lyra in Finland Association
● Develop bespoke social media content for the Association
Other responsibilities
● Together with the Lyra Senior Management Team, develop and implement strategies for the growth of social media engagement
● Provide social media support to teams across the organisation
Skills and experience
● Excellent spoken and written English and Swahili with excellent grasp of grammar, writing, editing, and proofreading skills
● Evidence of utilising social media platforms successfully to achieve objectives
● Strong knowledge and experience of social and digital trends
● Flair and passion to demonstrate creativity with proven experience in social media
● Proven ability to work cooperatively and collaboratively to achieve objectives
● Excellent organisations skills with the ability to meet very tight deadlines and manage a varied workload, take initiative, and seize opportunities
● Ability to think creatively, use initiative and be flexible to adapt to changing priorities
● Digital skills and experience, including experience with digital and social media platforms
● Copywriting and editing skills for social and web, requiring little additional supervision, including social media channels best practise
How to Apply
● Interested qualified candidates should submit their CV and cover letter, to info@lyrainafrica.org before 7th July 2022.
● The applicants should clearly state the job title applied for in the subject line of the email.
● Only shortlisted candidates will be contacted.